Jennifer Risdall
CEO, Risdall Online Marketing Group
Hired: August 1996
Background: A Texas-born gal, she thrived in that great state for her first 16 consecutive years on the planet, then lived in London for two years, and returned to the Southwest until she transplanted herself to the Twin Cities in 1993.
Education:
- Trinity University in San Antonio, Texas: B.A. in Business and International Studies
- American Graduate School of International Management, Thunderbird Campus in Glendale, Arizona: M.B.A. with an international focus on the European market.
- She has a working knowledge of French, Spanish and Latin.
- American Association of Advertising Agencies: Institute of Advanced Advertising Studies: extensive advertising course
- Many search marketing conferences.
Related by marriage.
Little-Known Childhood Facts:
- Competed in Scottish Highland dancing until high school.
- Learned to dive off the high dive at age 4.
- Used to create art from Coca-Cola bottlecaps.
Collectible miniatures from her travels. Anything that has to do with Texas and Coke!
To be happy and challenged.
Interests:
Reading (mystery, suspense, and sci-fi mostly), tennis, biking, working out, cooking and travel (especially to England, Scotland, Ireland, and, of course, Texas). Jen is also very involved in volunteer work through school board and parent teacher groups.
Previous Experiences:
A variety of experiences have prepared Jennifer for her role as president of Risdall Online Marketing Group, including work as an art intern at D Magazine (the city magazine of Dallas, Texas), a travel agent, a tax accountant, and an account supervisor at Risdall Advertising.
Jen says:
"I'm excited about working on the cusp of evolving media. It’s always changing and you have to run to keep up. As I always say, “It’s all about online visibility.”