Cydney Wuerffel
Online Visibility Specialist
Hired: June 2008
Education:
University of Minnesota: Bachelor of Arts in Strategic Communication with an emphasis on Public Relations and a Minor in Spanish Studies
Climbing the Ladder:
Before joining the Risdall team, Cydney worked as an Account Intern at AB Group One Advertising for just under a year. While there, she developed a strong interest for creative freedom, integration, interactivity and agency life. Her primary responsibilities there included creating a new brand from scratch for a major spirits provider in the U.S.
Keeping Things Interesting:
In addition to a top-notch education and on-the-job skills Cydney brings a life-long addiction to the World Wide Web, a curious nature and an eclectic background that crosses industry boundaries and conventions.
Proudest Moment:
“ I’d have to say my proudest moment was being able to support myself through college.”
Favorite Candy at RMG:
Cydney confesses to having a weakness for Hershey’s Extra Creamy Milk Chocolate with Toffee and Almonds Nuggets. (Watch out for the “Risdall 15” that many new hires succumb to…)
Passport Please:
Off the clock, Cydney loves traveling, traveling and (did we mention), traveling. In just the 12 months of her senior year of college she went on six trips, including a tour of Southern Europe, two trips to Mexico, and visits to friends in Puerto Rico, Miami and New York City. “Travel is my anti-drug.”
Name Dropper:
Cydney is related to Danny Wuerffel. Either this statement will floor you, or mean absolutely nothing. (Here’s a hint, think Heisman Trophy and NFL, for starters.)
Big Deal
As an intern at AB Group One, Cydney worked directly with national media outlets such as Rolling Stone and Maxim to place print ads for one of the nation’s largest spirits suppliers, Barton Brands.
Big Deal 2 – The Sequel
When client United Way needed to kick-off a new campaign for corporate giving, Cydney’s work was part of efforts that integrated advertising, direct mail, on-line and public relations. As a result of the campaign, corporate giving increased for the first time in several years.